ReBranding process for Lexmark-‘print less save more’

Lexmark, Logos & Logo Design Process

Lexmark is a leading printer brand for Europe. It aims to bring customers to give awarness of environment friendly programme across the Media. Lexmark stands for “print less save more”.
The concept behind this piece was to give awarness of enviornment friendly to show the concept of bringing customer into product…


Below you will find some great logo discussions & interviews on the subject of logo design.

Lexmark, Logos & Logo Design Process

Below you will find some great logo discussions & interviews on the subject of logo design.

Poster Designs

A poster is a piece of design whose main characteristic is the immediate transmission of a message. Among its important qualities we find vast dimensions, and the fact that they are accessible to a wide mass people.

This is why it is important for the poster to use a communicational code that is in accordance with the target audience. Apart from that, as posters are set on a specific time and place, when creating this type of project, it is important to take into account the codes –which depend on the poster context -and the specific way to decode them.

For the poster to be communicatively efficient, it must show a rhetorical content (metaphor) that can be decoded by the target audience in a specific context. The different variations of context that must be considered when creating a poster are language, cultural heritage and time, among others.



This poster for Unichem Pharma products for their new product for yougsters, its acalcium tablet, so target audidans are young people, this are concept worked out well because they having recalling value. (1) SUPER BONE (2) BONE LEE 93) JAMESBONE 🙂

brochure design

Brochure Designs

Brochure Design, which is considered as a vital marketing tool, delineates the service, products and prospects of an organization to convince possible clients and to create a brand identity. Disseminating a message of an organization to targeted people through a pamphlet or booklet is the main objective of Brochure Graphic Design. Images and texts have to be incorporated adroitly as a Brochure is the brand representative of an organization and this is why it has to be designed by a team of veteran Brochure Designers. WebGuru India, the leading Brochure Design Company in India, is making a difference in the field of Brochure Designing by offering unmatchable Corporate Brochure Design services to its worldwide clients. Some of its unique features are specified below:

  • A team of dedicated and experienced Brochure Designers.
  • Cognizant of the latest trend of the volatile Brochure Graphic Design Industry.
  • 18 years of conspicuous Global presence.
  • Meeting the requirements of clients within stipulated time.
  • Harnessing latest technologies for generating better outcome.
  • Creating best brochure design for your organization.
  • A portfolio featuring our diverse range of work-samples.

A perfect commixing of good concept and unique Brochure Design can change the very look of a brochure. A well-designed brochure not only tells your client about your product and services; it also boosts your company’s overall impression in the minds of your clients. Grabbing a lion’s share in the competitive market may appear a tough task if you do not possess service or product brochures, which are designed elegantly with professional touches. Therefore, if you want to design a brochure that can seize the attention of viewers forthwith, you need to bank with a brochure design company, which has a good market reputation and has a large and satisfied customer base.

WebGuru India, a well-known brochure design company in India, is the perfect choice for you as we can design stylish yet informative brochure that will endow your organization with a distinct credibility and advantage over its business rivals.


Indian Advertising Agency Delhi


Indian Advertising Agency Delhi

Sticwel Advertising is one of the leading advertising agencies in India. We have amassed an impressive client list and enjoy enviable reputation amongst our peers as an Indian Advertising Agency of repute.

Sticwel Advertising is a full service advertising agency that offers the full spectrum of advertising services to its clients ranging from creative design, copywriting, print advertising, electronic media advertising, recruitment advertising, outdoor advertising, media planning, media buying, market research, public relations, events management, and a range of specialized services that include web design, web development, internet advertising including email advertising and online advertising.

If you are interested in knowing more about our advertising services, please do get in touch with us. We are keen on hearing from you!

Brochure Designs

Brochure Designs

Brochure Designs

Brochures have become an essential part for every companies marketing solution. As they play a vital role in the success of every flourishing business. They are the most cost effective way to run your companies sales and marketing services both online and offline. Companies have realized that a quality brochure design really help in building and sustaining the brand and also in marketing their products in eyes of the potential customer.

Here at Logo-Genie, we are quite capable in creating professional brochure designs that are “cost effective”, communicates every thing about your product and will surely help in boosting your companies business. We are one of the few Brochure Design Companies that is providing affordable and high quality Brochure Design services.

Whether you need a flyer, a tri-fold brochure, sales collateral, a booklet, a folder or a catalog we have the expertise to deliver.


Logo Designing

Corporate Identity

Affordable Logo Design by Logo Design

To be successful in today’s competitive market, one have to have an image, & a well designed business logo is a big part of it. A logo tells a lot about a brand and should truly represent it. That is why one should be extremely careful while choosing a logo design company for its
corporate logo
. Logo Genie is all about what you aspire to be, how you want to be seen and this is where we come in! With our affordable logo design service you will get your custom logo done in no time.

Your logo is your brand and it should be magical


We won’t just talk about it we will make it happen and create a memorable business logo, that individuality which can make an everlasting impression.

Logo Design Process for Just Creative Design’s Award Winning Logo

Corporate Identity

In this article I will talk about how I came to the name for my freelancing business ‘Just Creative Design’ and also the logo design process that I used to design the award winning logo that you see above.

This logo has won 3 major awards:

Wolda “Best of Continent” 2008

Wolda “Best of Australia” 2008
The Logo Design Love Award
This logo also appears in these publications:

Wolda 2008 Logo Design Annual
DG Portfolio 8
The process I used was somewhat disjointed and a very long one at that, mainly because I was designing for myself and I had no idea what ‘brand’ I was after, but this is it. Enjoy.


couldn’t come down to a name I liked so I just played around with my initials to make a logo and you can see the sketches (to the left) of me trying to get J and C to work together. There were six A3 pages so I had to take a photo of it… it is 2mb if you want to look at it full size. Just a word of warning, I am no Picasso.

From these sketches I had the idea of trying to make the initials JCD into a pencil and after a bit of experimenting I got it to work.

Throughout the whole process I was up in air about the name of the business so I played with the names JackCass, Jacob Cass and Just Creative Design.

After getting the initial idea I experimented in Adobe Illustrator (the industry standard vector software) with different typefaces, sizes, proportions, etc. which you can see in the pictures below. I did this to see what typefaces worked and what line widths and combinations worked best together.
The Final Two Concepts
At this time I received feedback from peers and from forums and many people told me that there was so many logos that incorporated the Fibonnaci Swirl. After a little research I found this was true and this meant that my logo would not be unique so I went with the led pencil idea. It was here that I tried to get the best size for the pencil to show off the JCD initials as well as making sure it looked like a pencil.
Font Change
I ended up choosing the third size down from the top however something was not quite sitting with me and I narrowed it down to the typeface. I changed it to the typeface I used in the other example which was the font Delicious and knew that was the brand and look I was going for. It was a great logo that was scalable, memorable and worked in black & white.

More info: What makes a good logo?

After having an effective logo in black and white, it was time to add colour… I narrowed it down to the blue or the pink that I originally had in mind and then I chose out of these four colour combinations. I felt pink had more energy and was not so corporate and this was the decision I made. Pink, grey and white were my colours and my brand.

Award Winning Final Logo
Above you can see the finished logo and I couldn’t be happier with the feedback I have received from everyone on this logo. At least once a week I get someone complimenting it which gives me a warm giddy feeling inside. Oh, and it incorporates my initials into it

Adrian Hanft , co-founder of Be A Design Group had this to say about my logo when it won the award.

So often logos fall into cliché. This is usually a danger to avoid, but if you can put a new spin on an overused idea then you actually benefit from people’s awareness of the idea. You can turn a negative reaction into a positive one, and that has impact. The idea of using a pencil and sketching to represent creativity could be cliché, but this logo overcomes it. The JCD are just imperceptible enough to let the viewer feel rewarded for finding them. Same with the pencil. The typography is understated and it matches the humble positioning of “just creative.” They aren’t trying to be too clever, too flashy, or too self-important. They’re just creative.

Well there we have it, the logo design process I used to create the logo in my blog header. I hope you enjoyed it. Comments are always appreciated.

Do you need to brush up on your logo design skills? You may want to know how to design a logo or you may want to know the logo design process of top graphic designers. You can find even more logo design resources here.